We have some incredible news to share with our customers, community, and sleep enthusiasts everywhere! Now to Bed has officially been named a finalist for Small NBF Retail Champion of the Year at the prestigious National Bed Federation (NBF) Awards 2026.


To be recognized by the leading authority in the British bed industry is a monumental honour for our team, validating our commitment to exceptional customer service, ethical trading, and high-quality sleep solutions.


Celebrating Industry Excellence: The National Bed Federation & The Bed Show

The National Bed Federation (NBF) is the recognized trade association representing British bed manufacturers and suppliers. Dedicated to high safety standards, genuine craftsmanship, and transparency across the industry, the NBF’s annual awards represent the benchmark for excellence in bed retail and manufacturing.


The official winners will be announced at the prestigious NBF Gala Dinner and Awards Ceremony during The Bed Show at the International Centre in Telford on Tuesday, 22nd September 2026. The Bed Show is the premier event in the UK bed trade calendar, bringing together top artisans, manufacturers, and independent retailers.


Rooted in Quality: Our Rhuddlan Showroom

From our flagship showroom in Rhuddlan, North Wales, Now to Bed has always operated on a clear philosophy: providing honest, expert guidance to help every customer find their perfect night's sleep.


As an independent retailer, we take immense pride in tailoring our range to showcase true quality, sustainable materials, and superior craftsmanship. Whether welcoming local visitors in Rhuddlan or assisting customers across the UK online, our goal remains providing tailored advice without pressure.




Exclusive Luxury: Enchanted House & Traceable Welsh Wool

A cornerstone of our commitment to luxury and sustainability is our partnership with Enchanted House Beds. Known for traditional hand-tailored construction and all-natural fillings, Enchanted House creates bespoke mattresses for Now to Bed featuring exclusive, 100% traceable Welsh wool from a local farm.

  • Natural Climate Control: Pure wool naturally regulates body temperature, keeping you cool in summer and warm in winter.
  • Locally Sourced & Sustainable: Sourced directly from a local sheep farm, supporting local agriculture while ensuring zero synthetic fillers.
  • Unrivalled Comfort: Combined with precision spring technology, it provides deep, restorative comfort engineered to last.


Thank You to Our Community

Whether you've visited our store in Rhuddlan, recommended us to family, or purchased your bed online, thank you. This recognition from the National Bed Federation belongs as much to our loyal customers and dedicated staff as it does to our store.


We look forward to heading to Telford on September 22nd for The Bed Show—wish us luck!


Visit Us: Stop by our Rhuddlan showroom to test out our award-nominated range, including the exclusive Enchanted House Welsh Wool collection, or explore our ranges online at Now to Bed.